December 14, 2005
NATIONAL FAITH-BASED CAMPAIGN TO CHANGE WAL-MART GAINS MOMENTUM
Washington, D.C. – The national momentum for WakeUpWalMart.com’s faith-based campaign grew again today with 13 Baptist Leaders of Faith launching a new initiative to pressure Wal-Mart to change into a more responsible and moral company. The letter released today once again called on CEO Lee Scott to change Wal-Mart into a moral company. The letter from the Baptist leaders states, “”as Christians, at the time of year when we celebrate the life, the birth and the teachings of Jesus, we call on Wal-Mart to change.”” The letter released today is the latest sign momentum is growing in the faith-based community to change Wal-Mart.
“”Once again the moral call for Wal-Mart to change grows louder. We can only hope Wal-Mart will hear our message of change, will change its immoral business practices, and will become a force for good this holiday season,”” stated Paul Blank, campaign director for WakeUpWalMart.com.
Today’s letter signed by Baptist leaders from Texas, Georgia, Tennessee, Kentucky, Colorado, and Oklahoma, follows last Thursday’s launch of the “”Light a Candle for Change”” campaign. As part of this nation-wide campaign, faith-based leaders joined together to release an interfaith letter calling on Lee Scott to change, candlelight vigils were held in 27 cities in 20 states, and the “”Should People of Faith Shop At Wal-Mart?”” ad was released nationwide.
Since last Thursday, 13 additional leaders of faith from all across America have signed the interfaith letter sent to Lee Scott. In total, 93 leaders of faith, representing well over 1.3 million Americans, have joined together in this growing faith-based initiative to change Wal-Mart into a moral employer. In the letter released last week, the leaders of faith stated “”in the shared spirit of the holiday season, we call on Wal-Mart to change, to become better, and to embrace the best of American values.””
“”Lee Scott and Wal-Mart face a unique moment in their company’s history. Wal-Mart can embrace these moral calls for change from some of America’s most respected leaders of faith or they can continue down the dark path leading to the decline in its public image. We can only hope Wal-Mart will choose to do what is right this holiday season,”” added Paul Blank.
The overall goal of today’s letter and the “”Light A Candle for Change”” campaign is to change Wal-Mart into a responsible corporation that reflects the best moral values of our country. As part of the faith-based grassroots initiative, WakeUpWalMart.com also launched a coordinated online and TV multimedia campaign. The 30-second TV ad, titled “”People”” is the first TV advertisement to highlight Wal-Mart’s moral failures and raise the powerful question – “”Should People of Faith Shop at Wal-Mart?”” this holiday season.
The “”Light A Candle For Change”” campaign is the latest initiative by WakeUpWalMart.com, America’s leading grassroots movement to change Wal-Mart. WakeUpWalMart.com is America’s largest campaign to change Wal-Mart with over 150,500 supporters.