October 16, 2014

UFCW Releases Online Ads in 4 Key Battleground Elections

WASHINGTON, D.C. —The 1.3 million member United Food and Commercial Workers International Union (UFCW) today announced an aggressive online advertisement campaign in four key battleground elections.

The ads are running through Election Day in Iowa, Kentucky, Michigan, and Wisconsin.

In Iowa, the UFCW launched a video that is a twist on Joni Ernst’s original campaign commercial about castrating hogs. “Don’t let Joni Ernst castrate workers’ rights,” the narrator says. Watch the ad here.

In Kentucky, the UFCW launched a video comparing Senate Minority Leader Mitch McConnell to milk that has spoiled. “Mitch McConnell’s been in D.C. since 1984. He’s out of date and out of touch with Kentucky,” the narrator says. They also released a video which calls Mitch McConnell’s 30 years in Washington “long enough.” Watch the ads here and here.

In Michigan, the UFCW launched a video highlighting Governor Rick Snyder’s extreme record. Listing his tax increase on seniors and massive education cuts as examples, the narrator calls Snyder “One Clueless Nerd.” Watch the ad here.

In Wisconsin, the UFCW launched a video criticizing Governor Scott Walker for his failed promise on jobs. “Despite promising 250,000 new jobs, he put Wisconsin dead last in job creation,” the narrator says. Watch the ad here.

UFCW members—some of the youngest in the country—are inspired by online political outreach featuring ads that are cutting edge, creative, and fun.

The UFCW is also sending direct mail into these four states along with putting a large number of members and staff on the ground. The contrast in Iowa, Kentucky, Michigan, and Wisconsin could not be greater. The UFCW is committed to defeating the enemies of working families and electing candidates that will fight for higher wages, better benefits, and the right to organize.


The United Food and Commercial Workers International Union (UFCW) represents more than 1.3 million workers, primarily in the retail and meatpacking, food processing and poultry industries. The UFCW protects the rights of workers and strengthens America’s middle class by fighting for health care reform, living wages, retirement security, safe working conditions and the right to unionize so that working men and women and their families can realize the American Dream. For more information about the UFCW’s effort to protect workers’ rights and strengthen America’s middle class, visit www.ufcw.org, or join our online community at www.facebook.com/UFCWinternationaland www.twitter.com/ufcw.